Outsourcing data cleansing can assure a valuable and accurately maintained database, which will save money and yield the business returns that you desire.
Customer can be benefited by saving valuable time and resources by decreasing the amount of un-deliverable mails, saving money of postage for First Class, Standards and Periodicals, Mailing efficiently by meeting requirements for address standardization etc.
An accurate database is invaluable in today's competitive business environment. However, the information in a database changes over time and if you are not constantly updating it, you might be wasting time and resources on contact information that is outdated.
Outsourcing data cleansing to India allows you to avail of cost effective and high quality services. We take care of the entire process for you and offer a data cleansing service, which will revive your database. Our data cleansing service covers several steps, depending on the type of data.
We provide the following Cleansing services.
Postal code sorts and verification :
Ensure that data is compliant with the Canada Post, US Post, or applicable rules in our customers' native country, that pertain to postal/zip codes, correct spellings of street names (mandatory to secure bulk postage discounts), and updated based on National Change of Address data (available from postal authorities).
Genderization :
For data type such as honorifics we add or audit for gender specific consistency (For example: Mr. Andrew Lloyd Webber, not Miss Andrew Lloyd Webber).
Upper/Lower Case Conversion :
We convert data to upper or lower case as required. We also take into account different language punctuation norms like the accent in French. We also pay attention to specifics like 'McDonald' or 'O'Reilly'.
Miscellaneous Services :
Currency conversions, abbreviation expansion, data integrity audits (so fields that should contain numbers don't have text in them), de-duping and data appending based on other files (often a client supplied house file, master client list, product list, price list, etc)